'저는 그들의 땅을 지키기 위하여 싸웠던 인디안들의 이야기를 기억합니다. 백인들이 그들의 신성한 숲에 도로를 만들기 위하여 나무들을 잘랐습니다. 매일밤 인디안들이 나가서 백인들이 만든 그 길을 해체하면 그 다음 날 백인들이 와서 도로를 다시 짓곤 했습니다. 한동안 그 것이 반복되었습니다. 그러던 어느날, 숲에서 가장 큰 나무가 백인들이 일할 동안 그들 머리 위로 떨어져 말과 마차들을 파괴하고 그들 중 몇몇을 죽였습니다. 그러자 백인들은 떠났고 결코 다시 오지 않았습니다….' (브루스 개그논)





For any updates on the struggle against the Jeju naval base, please go to savejejunow.org and facebook no naval base on Jeju. The facebook provides latest updates.

Friday, July 24, 2009

Text Fwd: [Analysis] Broadcasting Law revision might force MBC to privatize


* Image source/ description: same as below

"Citizens participate in a demonstration to protest the passage of the ruling Grand National Party’s (GNP) Broadcasting Law revision bill and hold banners that read, “Annul the passage” “Disband the GNP” at Yeouido located in Seoul, July 23."

Hankyoreh
[Analysis] Broadcasting Law revision might force MBC to privatize :
As KCC appears set to select new channel operators, industry analysts predict shrinking revenues for existing channel operators and local newspapers Posted on : Jul.24,2009 12:32 KST

The Grand National Party’s (GNP) blitz-like passage of media legislation is expected to cause a major upheaval in the media market. The Korea Information Society Development Institute predicts that a new market of 1.56 trillion Won may be created as a result of the legislation that just passed. Meanwhile, many analysts are also predicting market distortions resulting from deeper competition for media companies’ survival as the battle over a small advertising market heats up.

The Korea Communications Commission appears set to select two new general television channel operators and a couple of other news channel operators by the end of this year. The broadcasting industry is estimating the amount of initial capital needed at around 200 to 300 billion Won. It is also estimated that an annual investment of more 100 billion Won will be needed to survive in the market. A KCC official says, “How newspaper companies or conglomerates establish consortiums will serve as an important selection criterion.”

Some analysts are predicting if large conglomerates invest in broadcasting, either as major stockholders or equity participants, the possibility increases that they will be moving advertising in the direction of channels they are investing in or aiming to manage. “Even now, large conglomerates account for 25 percent of the broadcast advertising market, and if the new general programming channel takes this, it will throw the whole broadcast advertising market into chaos,” predicted Chae Su-hyeon, a policy committee member with the People’s Coalition for Media Reform.

This prediction is bolstered by the fact that advertising is the primary source of revenue for South Korea’s media market. The terrestrial broadcasting networks Munhwa Broadcasting Corporation (MBC) and SBS depend almost entirely on advertising for revenue, while pay TV services, such as cable TV and satellite broadcasting, depend on advertising for 80 percent of its revenue.

“If advertising revenue streams shift with the entry of new general programming and reporting channel operators, either the gross domestic product needs to increase or regulations need to be relaxed to encourage growth in the advertising market,” said Sung Ki-hyun, secretary general of the Korean Cable TV Association. However, Sung said, neither will be easy in the current situation. There is a strong possibility that a land grab will ultimately be taking place in the advertising market.

The government is also saying that a rise in the receiving fee for KBS would allow advertising that currently goes to KBS to go to other channels. The two KBS channels (KBS Channel 1 and KBS Channel 2) currently take in around 600 billion Won a year from advertising. However, there is a limit to this as well. “Given the current situation in broadcast advertising, we can accommodate around one more general programming network at best,” said Institute for Public Media Director Jo Jun-sang.

Han Ik-hee, a researcher with Hyundai Securities, warns, “An increase in the number of general programming providers would be a disaster for existing terrestrial broadcasting and cable providers.”

If advertising becomes concentrated in the new general programming and reporting channels, and KBS maintains itself as a public broadcasting network through a raise in its receiving fees, analysts are saying the standing of MBC will inevitably narrow considerably. Advertising revenues for MBC and the other two terrestrial broadcasters have fallen by nearly 100 billion Won a year since 2002. They suggest that if the advertising market is further diminished with the addition of general program channel operators, MBC will be under heavy pressure to privatize. According to an Institute for Public Media simulation, the entry of two new general programming networks and a new reporting network into the market would reduce existing ad revenues for terrestrial broadcasters by anywhere from 16.2 percent to 36.8 percent.

Other analysts are suggesting that the Chosun Ilbo, JoongAng Ilbo and Dong-A Ilbo may enter the broadcasting market and take away advertising revenue from metropolitan and local newspapers in addition to existing channel operators by providing discounts linking newspapers and broadcasting. According to an analysis of 2008 press management results conducted by the Korea Press Foundation, advertising accounts for 74.5 percent of newspaper revenues. Inevitably, the newspapers are going to be dealing a harsh blow to others in the newspaper and broadcast markets.

Please direct questions or comments to [englishhani@hani.co.kr]

© 2006 The Hankyoreh Media Company


*Related blog


http://nobasestorieskorea.blogspot.com/2009/07/text-fwd-media-workers-stage-general.html
Wednesday, July 22, 2009 Text Fwd: Media workers stage general strike to prevent Broadcasting Law revision


*Related articles

http://english.hani.co.kr/arti/english_edition/e_national/367609.html
Broadcasting Law revision bill vote failure? Government Administration Committee cites precedent for a revote, while lawmakers and lawyers file for an injunction against the Broadcasting Bill revision Posted on : Jul.24,2009 12:57 KST


http://english.hani.co.kr/arti/english_edition/e_national/367403.html
Citizens ask for President Lee and GNP to resign over passage of media bills: Laborers call for a general strike while citizens say passage of Broadcasting Law shows GNP is more concerned about maintaining party power than public welfare Posted on : Jul.23,2009 11:42 KST

http://english.hani.co.kr/arti/english_edition/e_national/367405.html
GNP unilaterally passes three media related bills: DP and opposition parties prepare for a legal battle over the passage of the Broadcasting Law revision Posted on : Jul.23,2009 11:45 KST


http://english.hani.co.kr/arti/english_edition/e_national/367406.html
DP fights to annul the Broadcasting Law amendment If DP can gather a broad public consensus, it may challenge the Broadcasting Law amendment in the ordinary session of the National Assembly in September Posted on : Jul.23,2009 11:53 KST

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